Commercial Insurance further diversified its book of business in 2013 with an increased focus on small commercial, writing and servicing more multiline accounts, and enhancing its general liability and property capabilities.
As a continuation of its realignment into a single strategic business unit, Commercial Insurance brought increased scale supported by expanded expertise to bear for its range of customers — from Main Street retailers to national restaurant chains.
With the help of its agents, the SBU built greater awareness within the small commercial marketplace and delivered technologies like eCLIQ®, its proprietary policy administration and quoting system. By the end of 2013, the presence of eCLIQ had expanded to 49 states, making it easier for agents to write small commercial business efficiently.
Commercial Insurance continued to work with agents and brokers at the local level with a focus on operational consistency. With its unified Claims organization and a strong field presence focused on building relationships, exercising local authority, and providing technological and service enhancements, Commercial Insurance is positioned to support profitable growth with its agent and broker partners.
The Group Benefits segment built on its core capabilities and focused on targeting additional segments and channels while maintaining profitable growth.
In 2013, Commercial Insurance unified its eight regional brands into one countrywide brand — Liberty Mutual — and introduced a new advertising campaign to the marketplace. Underlying this campaign and critical to its success are the people within Commercial Insurance who value, among other traits, being results-oriented, data-driven, responsive and accountable.
These values and a “shared passion for what we do” unite the employees within Commercial Insurance and connect them with agents, brokers and customers. The way Commercial Insurance President Paul Condrin sees it, the SBU must continue on the journey it started in 2013 in order to reach its full potential.
“Building on our momentum and continually evolving how we work will enable us to achieve our goal of sustained top-quartile performance,” Condrin said.